Amazon decided to add Pakistan to its sellers’ list
ISLAMABAD: The new era of e-commerce boom is set to start for Pakistan as e-commerce giant Amazon has decided in principle to add the country to its sellers’ list within the next few days, Adviser to the Prime Minister on Commerce Razak Dawood announced on Thursday.
Pakistan’s addition to Amazon’s sellers’ list will create opportunities for the exporters to sell their products through the platform. The platform offers Amazon’s 3P model which serves brand owners (third party relationship — retailers sell directly to buyers through the marketplace) while the 1 P model is for mass producers (marketplace acts as retailers while the brand is wholesale supplier), who want to produce for Amazon brand items.
Some of the Pakistani companies are already selling on Amazon from their overseas offices, but the country’s inclusion in the sellers’ list will increase opportunities for small and medium enterprises. The move will help promote more businesses and online buyers will get reach to Pakistani brands as they will be able to access all major markets through Amazon.
Amazon makes about $300-400 billion in sales every year. China and India are major users of the platform for selling goods from the region.
Amazon is a consumer-centric marketplace, therefore customers’ reviews and satisfaction levels are extremely important.
Business to consumer (B2C) and business to business and consumers (B2B2C) cross-border e-commerce is a new form of business that will now become popular in Pakistan.
Pakistani products available for sale on Amazon are mostly textile, sports, leather, and surgical goods. However, Pakistan is not on Amazon’s seller's list and Pakistani companies have to register from their offices outside the country or they are producing for other brands available on Amazon.
Official sources told Dawn that the Amazon decision for the registration of Pakistani companies was the outcome of serious efforts of the commerce ministry and Pakistani missions in Washington and Los Angeles. A pilot project was launched with the help of the Pakistani embassy in Washington.
Commerce adviser Dawood said in a tweet:
“We have finally made it. Amazon will be adding Pakistan to its sellers’ List within a few days. We have been engaged with Amazon since last year and now it’s happening."
In another tweet he said: